AI Insights · Timothy · January 2024
Top 5 Hasbro Games Apps Performance on Unified Platform in South Africa, Q4 2023
In Q4 2023, Hasbro games like MONOPOLY GO! and Scrabble® GO - New Word Game showcased varied trends in downloads, revenue, and active users in South Africa.
In Q4 2023, the performance of the top 5 Hasbro games apps on the unified platform in South Africa revealed diverse trends in their weekly downloads, revenue, and active users. Here’s a detailed breakdown of each app's performance:
Weekly revenue for MONOPOLY GO! saw significant fluctuations, starting at around $56K in late September and reaching a high of approximately $193K in mid-December. Weekly downloads experienced a downward trend, beginning at 23K and ending the quarter at approximately 14.6K. Active users also saw a gradual decline from 129K to around 107K by the end of December.
Scrabble® GO - New Word Game had relatively stable revenue, hovering around $800-$1K. Downloads showed a notable spike during the last week of December, rising to 3.3K from an average of 2K. Active users remained steady throughout the quarter, averaging around 12K, with a slight increase to 13K in the final week.
World of Peppa Pig: Kids Games
Revenue for World of Peppa Pig: Kids Games showed an upward trend, peaking at $914 in mid-December. Downloads varied, with a significant increase in early December reaching 4.5K. Active users mirrored this trend, peaking at 11.9K in mid-December before settling at 10.9K by the year's end.
Magic: The Gathering Arena displayed relatively stable revenue patterns, with a peak of $1.1K in mid-November. Downloads remained low but consistent, averaging around 120 per week. Active users showed minor fluctuations, maintaining an average of 800 throughout the quarter.
Revenue for Bingo Bash saw a considerable increase towards the end of the quarter, reaching up to $797 in mid-December. Downloads were minimal but showed a slight rise towards the end, peaking at 65. Active users maintained a consistent range, averaging around 640 weekly.
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